Amina El-Masri
Audience Development Manager
Visitor engagement, editorial planning, and cultural storytelling
I plan Melrose Sevens coverage by mapping fan journeys, search intent, venue needs, and archive hooks, then turning them into sharp guides and celebratory features. I focus on what visitors, clubs, and first-time readers need before they reach The Greenyards, while keeping Ned Haig’s legacy close to every editorial decision.
Content by Amina El-Masri
- Explore the untold history of the off-pitch rituals, early committees, and iconic trophies that gave the oldest rugby se
- Prepare for an unforgettable rugby experience with our comprehensive guide. Discover seating tips, event schedules, and
- Discover how premium rugby event hospitality can transform your client relationships. Explore exclusive packages, histor
- Step onto the hallowed turf of the world's oldest rugby sevens tournament. Discover how post-war pioneers and global ico
- Explore the definitive list of the top ten try scorers in rugby sevens history. Discover the legendary athletes who ceme